Joel Simkhai, the founder of an internet dating software that caters to gay people, announced that his product or service is meant to correct one of his consumers’ main disorder: unearthing more gay males. The app’s logo design resembles a black mask on a bright yellow history.
“For the icon, we all wanted something lead customers back again to a primal group nearly — like an African mask,” Simkhai mentioned in a statement. “It reminded north america the wish to relate with different individuals is actually a fundamental primal require for we all.”
Simkhai’s service, Grindr, has actually built up significantly more than 6 million consumers in 192 region since its launch in ’09, much more than 2 million of who have america.
